How to Choose an Effective SEO Company in India?

According to a survey, out of every 100 customers looking for SEO Company to promote their website choose an SEO consultant 85 percent based on trust and only 15 percent based on actual knowledge about the technicalities involved. When you want to choose an effective SEO company for your website you should follow some basic steps in order to make a sound decision.
1. Ask for a lot of Quotes
It doesn’t hurt to ask. All you need to do is to ask as many SEO companies as possible about their SEO strategy and what kind of results will they deliver. You may frame some basic questions but mostly the SEO companies should tell you what strategies they will follow to get you desired results.
2. Start with Small Jobs and Test Waters
Every long journey begins with but a small step. Do not sign an annual contract straight away. Ask the SEO company to deliver visible results within a small time frame like 6 weeks and see whether your rankings and website has been visibly changed. If you feel satisfied with the work, ask for their long term strategy but even then the whole work should be divided into smaller targets as well as maintenance of earlier work completed.
3. Ask for References and Examples
If they are good, they will boast, if they are not good they will stall the idea of giving references. SEO companies are proud to show their results and will never fail to boast about them. Ask for examples of website that they have put on number one ranking on Google. Check for difficult keywords or even two word key phrases which are difficult to target.
4. Ask About Link Building Strategy
It is important to have in-bound links from various websites of higher PR that are also related to your website. It is important that people link to your website for it to be rated as popular.
5. Ask About Compliance with Normal Standards
Your website should be W3C compliant and if you do not know what it means, then your SEO consultant should be able to explain it to you. Moreover, it should have regular original content uploaded. For this you need someone to constantly write content for you and it should not be ripped off from some other website. Moreover, they should be able to get your website listed on DMOZ. If they do not know what it is, they are no better than you are.
6. Ask for Reports before and After
Every SEO company should be able to generate reports before and after their SEO work on your website. You can always see the results on the internet but a quantitative as well as qualitative analysis is always necessary. This way you will know how much keyword density has increased, how much content is present, how the tags have been altered and how your HTML code has changed after the SEO work.
There are hundreds of SEO companies online promising moon but there are hardly a handful of them that can actually get even close to the moon. In the end, you should know what you want from your website and what is lacking in it. Thus, apart from choosing an effective SEO company in India, you should also try to learn something about SEO and SEM for your website.

View More Details about Seo India, Seo Services in India, SMO India